Experience Expertise:

Alberto Perez and packaging trends

Market transformation often creates turbulence for companies. Alberto Perez offers a calming presence for Henkel’s customers in the packaging industry. He’s an engineer by training and has worked in consumer and industrial markets. He has also gained insights from technical, commercial and leadership roles across Europe. Today, he uses his wide-ranging knowledge and experience to support customers in the packaging sector.

Alberto leads a team that creates digital solutions for this industry. Their work focuses on providing tools to enable Henkel customers to successfully respond to megatrends that are reimagining packaging – from the push for more sustainable materials and more recyclable designs through to the emergence of smart packaging and the Internet of Things (IOT) via data-driven technologies, Radio Frequency Identification (RFID) and more.

Partnering For Progress

For many years, packaging was viewed as a purely functional product for protecting goods. Brands and manufacturers then demanded extra functions like re-closable packaging that helped reduced food waste. And today, Alberto is collaborating with key players in this market as they explore pioneering ways of offering services to users via packaging – to support sustainability and take advantage of the latest digital possibilities.

Trust-based partnerships are the key to this shift. Organizations from every stage in the value chain are co-creating more sustainable packaging. They are also sharing data to measure and optimize next-generation solutions. Alberto’s team actively enables progress by using their leading knowledge to help customers stand out in this changing market.

Listen To The Experts

As part of a global team of thought-leaders, Alberto shares his knowledge and experience to create resource-efficient innovations for Henkel customers. Technical specialists have always been the driving force for Henkel’s long track record of enabling progress for packaging. They understand all kinds of equipment, for every application in each region around the world.

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